In the work of research company quality of information provided to clients directly depends on sophistication of technical resources. Our company pays huge attention to technical support of research, maintaining it on the most modern level:

• CATI – automated complex for telephone interviews (provided by WorkLine Contact contact centre)
• CAPI – equipment for on-line-interviews
• specially equipped focus group rooms for conducting focus group discussions
• special software

CATI (Computer assisted telephone interviewing)

For conducting telephone interviews and data entry in WorkLine Research complex CATI (Computer Assisted Telephone Interviewing) is used, enabling to increase effectiveness of conducting interviews to the maximum extent and provide high quality of obtained data.

The complex consists of PC terminals, linked with telephone lines and a server where the data from interviews is stored real-time. This enables quick obtaining final as well as intermediate results. Work place of CATI supervisor is equipped with special software and overhearing device which enables constant control of each operator.

Using CATI enables organizing “paperless” interview technology: texts of questions and answer variants appear automatically on operator’s display, going to different questions according to filter is also tracked by PC. Software enables forming sample of telephone numbers for each survey, set and control quotas: phone numbers are selected from data base automatically.

CATI interviewers have regular trainings; each survey is preceded by detailed briefing and pilot interviews. This enables interviewers to take a closer understanding of the survey, and their experience of communication with respondents enables to estimate extent to which questions are clear to respondents beforehand and make the necessary corrections.

The Client can be personally present at the interviews, evaluate qualification level of our interviewers and make certain of high quality of work being conducted.

Equipment for conducting focus groups

For conducting qualitative studies we use special focus group rooms with one-way mirrors, enabling the Client to be present during the study unnoticeably for the participants.

This enables brand-managers and representatives of research agencies to see their consumers, see the live discussion, hear the language used by consumers to describe products and brands.

Our focus group rooms are equipped with HI-FI audio and video appliances, providing possibility for simultaneous translation of focus group discussions and in-depth interviews and to show video-materials to respondents. The simultaneous translation feature is provided wirelessly. Also we provide wireless internet access. Focus groups and in-depth interviews could be recorded on any digital media.

Our technical resources also grant you an opportunity to observe the focus group discussions over the internet using the video streaming technology.

Our IT specialists can solve various specific technical tasks if required.

Special software

Specialists of quantitative department have experience of working with the most up-to-date professional software (SPSS, Statistica, SAS), enabling effective processing of big data files, conduct sophisticated types of statistical analysis (factor, cluster, discriminant, correspondence analysis, etc).