We offer our clients the most modern market research technologies, based on the best practices of worldwide researchers as well as own experience.

This enables us to perform effective research support and consulting to our clients on all stages of product life cycle, helping you to solve the wide range of tasks from brand development to its support and re-positioning, providing actual and objective information for making right decisions. Our studies help to solve the following tasks you face:

Strategic tasks

• market attractiveness evaluation (analysis of market possibilities)
• target group determination, search for niche
• competitive environment analysis
• marketing grounds of investments

Operational tasks

• working out and launching new products and services (new product development)
• management of product portfolio and construction of successful brands
  (brand positioning and differentiation)
• working out price policy
• construction of distributors network and sales policy
• working out strategy of brand promotion (advertising and media strategies)

Marketing tasks that our clients face for us are refracted into research tasks which we solve using various research methods. You can learn about certain tasks solved during the market study in sections of the site devoted to different research directions.

Research directions

We apply a complex approach, effectively using different research directions. This enables us to view the market from the different points, satisfying any demands of our clients, regardless of scale of their businesses.
Owning to the scale continuous projects we possess big volume of regularly updated data on various markets and can provide it in the shortest possible time. On the other hand, our resources and experience enable us to develop and carry out research program  that is the most adapted to client’s needs.

Quantitative studies are based on obtaining and analyzing data from significant number of respondents, which enables to reveal the pattern of buying behavior, test hypotheses.

Qualitative studies are based on psychological methods and enable to get in consumers’ minds, understand motives of consumer behavior, brand associations.

Business-to-business studies enable to analyze competitive environment, interrelations of companies and tendencies of market development. Such information is irreplaceable in case of entering new regional markets, investment planning, working out development strategy.

Constant syndicated studies enable receiving firm data regarding wide range of questions in the short period of time.

• Monitoring of St. Petersburg radio-audience
• Monitoring of St. Petersburg construction materials market
• RIT – Retail image Tracking

Special techniques:

Possessing huge own experience of conducting market studies (over 1500 projects regarding different markets and subjects) we independently develop research technologies and approaches to conducting and analyzing the results of studies, many of which are unique for our market. Among our developments are:

• A-cube™ – technology of brand health and brand effectiveness assessment
• 5 Level Positioning (5LP)™ – analysis of brand perception by consumers and working out concept of brand positioning on 5 different levels
• Psycho semantic field construction – method used in qualitative studies for working out brand names and slogans for advertising campaigns
• Loyalty Mixed Assessment™ – technology of dealers evaluation and perfecting loyalty program

We will be glad to answer your questions about our research (see contact information).