Traditional objectives of this area are considered to be online polls, surveys and voting when users or consumers express their attitude towards this or that event, opinion or product by means of SMS messages or calls.

A typical scheme of using the service is as follows: a company gets one or several phone numbers and/or short 4-digit numbers for SMS messages and/or addresses of questionnaire forms in the Internet where the contact center receives calls or messages of participants of voting. Operational statistics changes with a second interval, which enables to follow the course of voting on the monitors in company centers or in the Internet. The mechanism of data collection provides for effective protective measures from unfair participants or wrong double vote records.